What Is Concept Design?
Concept design, as the name implies, serves as the basis for creating a design.
When selling something or expressing something, it is important to convey the most important concept that you want to convey. In today’s society, graphic technology has advanced to the point where it is easier to catch people’s attention by expressing a sense of the world through designs such as pictures and videos than through words.
Uses of Concept Designs
Concept design has a wide range of uses because it is necessary to establish a message and isn’t an object like a machine.
For example, familiar examples include product commercials and websites. The product or brand to be advertised has a clear target audience, so concept design begins with the development of a message that will resonate with each generation and characteristic, and then designing around that message.
Principles of Concept Designs
A concept is a basic unifying framework.
Without a clear concept, commercials, websites, and other content can end up with a chic and calm image for a product aimed at children, a colorful and energetic image for a product aimed at adults, and so on. This can result in a mismatched message that does not resonate with the target audience.
Identify the message you want to convey, the target audience, and what kind of image you want to project. Then, look for points that align with the image (color, touch of the picture, etc.) and incorporate them into the design. The finished product is called the concept design.
Concept design is also important in the field of animation, which has become a hot topic in recent years, for world-building and expressing that world.